Marketing strategy in a nutshell

An article in the St. Petersburg Times this morning provides a ready-made marketing strategy. Why should you enroll for classes at the BCAC? Because we do a better job, with more support, at a lower cost. Overall a superior educational opportunity. 

Florida Attorney General's Office now investigating eight for-profit colleges

"Critics say they pressure poor students into taking out huge student loans for programs often offered through community colleges at lower costs."